Every product and service you sell needs a sales letter. You need a short sales letter for all email marketing. You need a short one on your home page for your ozone; you need a longer one on your web site for your consultant, coaching, and other professional services. You need a sales letter for each product you sell.
If your web site or emails are not attracting buyers, you need this sales letter checklist:
1. Include a short sales message on your home page for your service. More like a headline-link. Always include 3-4 top benefits for each headline.
Example: Headline Links for books
“Quadruple Your Business Profits In Only Five Months. Know that you can attract high level clients and sell more packages and books than you’ve ever dreamed of!”
“Disappointed with Traditional Book Marketing? Tired of Pouring Time and Money Down the Drain? What If You Could Quadruple your Profits from Book Salesâ?¦ and Never Have to Suffer Through Another Book Signing?”
These headlines are great beginnings to each of your sales letters you write too. Without a headline that hooks your potential buyer or client, you will not convince they must have your product or service.
2. Prepare for your Sales Letter a List of 5-10 Benefits.
Many professionals get mixed up as to what are benefits and what are features. Know that benefits sell and features explain. What will your customer experience after they buy your service? These outcomes (benefits) usually include a completion of a goal, or an understanding of a concept to help your audience do something better. The biggest benefits? Saving time, saving money, creating money, and creating great relationships. Your audience wants to know what value they will receive when they buy.
Now, list these benefits in a list from the biggest benefit to the smallest. For instance, for your book coach’s e-book on how to get a book written and published, the biggest benefit is that in a short time for low money, for more details visit to www.sale-trigger-generator.com you can finish your self-published print or e-book fast. Think what your audience wants regarding your service or products. Please your audience and you’ll have no trouble becoming top in your arena.
3. Prepare for your Sales Letter a List of 5-10 Features.
For a book, features include the number of pages, tips, how topâ??s, practices, exercises and pertinent quotes. For coaching, a feature could be, â??gives you email backup as an added value,” or “devotes total attention to your challenge each session,” or “gives you field work to move you through your process easier and faster.”
It’s a good idea to combine benefits and features. “Save yourself disappointment and money down the drain with my “Fast-Forward Writing Technique,” or “Enjoy your life to the fullest when you follow the Five Steps to “The Easy and Fun Life.”
4. Explain how your product or service is better or different than your competitors.
You always need to give your potential customer a reason to buy. Think about your uniqueness. What makes you stand out from the crowd? You have to visit www.10steps-to-killer-web-copy.com Study other people’s web sites and their sales letters. Notice how they approach this challenge.
One of my mentors, Dan Pointer, author of the “Self-Publishing Manual,” gave me the confidence to move beyond where I was and to write many books to help others like yourself to a more profitable business. Webmaster Lava Duel taught me how to write a compelling sales letter for all my products on my web site.
5. Share what your product or service is not in your sales letter.
Clarify your service. If you are a coach, how does that differ from a consultant? What does a coach do vs. a service that does the job such as a ghost writer? When you share the downside or limitations, you let your visitor see the human side of you. If you have a book, you can establish more rapport with your potential buyer by saying something like, “This alone can’t change your life; you will need to take some action on the steps offered within.”
GURMEET KAURR
Tags: Pointer
Is this English Letter Prefect? If It not, please can anyone re-write it for me? TQ?
Dear
Your advertisement for the sale of your product__________ has been running in the ________ newspaper for a
while, and we thought you might be interested in learning a little about proposal.
From your advertisement, we understand you have stockist and distributors in ______________, _________________,
________________,______________________,_____________________________,_________________________
but you do not have a stockist in the _________Area , especially for your buyers living around ________________
We are operating a hair saloon for the past (2) two years at______________________________________ , and we dont mind if you want to use our premise to use as your stockist center to service your existing and new customers or buyers living around these areas. We dont charge any rental fee (using our rented premise to increase sales for your product) or service charge for you to keep a limited number of your products at our Saloon. But we expect a reasonable commission is paid to us on every product sold to recover the cost of displaying your product at our rented premise and for servicing your customers. You should be very excited about this proposal because there is zero form of investment from your side.
A gesture of goodwill from you, we would greatly appreciate if our our name/address with telephone number appears or mentioned in the newspaper advertisements so your living around ____________ customers need not travel so far to purchase your products. (Don’t loose your customers or buyers because of distance!)
We would like to sit down and discuss the sale and payment schedule of your products by us with you. Please let us know when it would be convenient for you to meet.
It sounds too forward and ‘bossy’ and you have a fair few spelling errors.
Saloon? That is a bar, it should be Salon. Loose means something completely different, should be lose. "Learning a little about proposal" makes no sense at all.
You need to rewrite this and make it less forward (telling them they WILL give you comission before they have even thought about the deal will put them off big time) and also saying "You should be excited" makes presumptions.
Tone it back a bit, check for grammar and spelling and just put forward your proposal and the positives (reaching a wider customer base, building business relations with a respectable and reputable company) and also mention how beneficial to your business it would be. Hope this helps!
References :
There is no such word as stockist. I don’t even know what word you are attempting to spell. Maybe you mean displaying dealer. Corrections are in caps.
Dear
Your advertisement for the sale of your product__________ has been running in the ________ newspaper for a
while, and we thought you might be interested in learning a little about proposal.
From your advertisement, we understand you have stockist and distributors in ______________, _________________,
________________,_____________________…
but you do not have a stockist in the _________Area , especially for your buyers living around ________________
We are operating a hair SALON for the past (2) two years at______________________________________ , and we dont mind if you want to use our premise to use as your stockist center to service your existing and new customers or buyers living around these areas. We dont charge any rental fee (using our rented premise to increase sales for your product) or service charge for you to keep a limited number of your products at our Saloon. But we expect a reasonable commission is paid to us on every product sold to recover the cost of displaying your product at our rented premise and for servicing your customers. You should be very excited about this proposal because there is zero (DELETED form of) investment from your side.
A gesture of goodwill from you, we would greatly appreciate if our our name/address with telephone number appears or mentioned in the newspaper advertisements so your living around ____________ customers need not travel so far to purchase your products. (Don’t LOSE your customers or buyers because of distance!)
We would like to sit down and discuss the sale and payment schedule of your products by us with you. Please let us know when it would be convenient for you to meet.
References :
Dear
Your advertisement for your product——has appeared in the——newspaper for some time, and we thought that you may be interested in our proposal.
We understand, from your advertisement, that you have stockists and distributors in—, but you do not have a stockist in the—–area, which could be inconvenient for your customers who live near—–.
We have operated a hair salon for the past two years at—–, and we should be pleased if you would like to use our premises as your supply center. You would then be able to service existing and new customers who live in this area. We would not charge any rental for using our rented premises to increase sales of your product, nor would we ask for a service charge for the storing of a limited quantity of your products at our salon. However, we would ask that we receive a reasonable commission on every product that is sold. This would be to cover the costs of displaying your product at our premises, and for servicing your customers. As there would be no investment from you, we hope that you find our proposal interesting.
We should regard it as a gesture of goodwill from you if you would ensure that our name and address, with our telephone number, appear or are mentioned in your advertisements. This would be of benefit to your customers who live in the——-area, as they need not travel far to purchase your product. It would be a shame to lose customers or buyers because they need to travel some distance.
We should be pleased to discuss the sale and payments schedule of your product with you.
Please advise us of a convenient time and place for a meeting.
References :